Paid Media APPLY NOW

Gurgaon
Full time

Work with Digital Marketing team on scaling the paid campaigns efforts of the company.

  • Executing high volume marketing campaigns through Facebook, Google & Instagram Ads platform and drive high ROAS.
  • Optimizing various paid media channels to deliver the best ROI while ensuring targets are met.
  • Ensure process improvements pro-actively and improve operational efficiency.
  • Periodic reporting to management on the performance of campaigns
  • Evaluating differential acquisition strategy across channels.
  • Constant evaluation of new and existing acquisition channels to drive high-quality new users.
  • Own overall acquisition budget with clear accountability of Customer acquisition cost (CAC) and potential LTV of acquired users.
  • Develop insight-driven customer on-boarding, loyalty, and win-back strategies and work with appropriate teams to implement strategies.

Skills and Qualifications

  • Ecommerce background preferred.
  • Experience in the same role (minimum 2-3 years) handling large scale media budgets on Facebook/Google.
  • Having a good grasp of English and a thorough understanding of web/app-based
  • businesses and knowledge of MS Excel would be a plus.
  • Have in-depth knowledge of Facebook Ads platform and be a hands-on marketer having run large scale campaigns including A/B testing ads.
  • Strong analytical background and direct experience in digital marketing


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