Paid Media - FB/Instagram Ads APPLY NOW

Work with Digital Marketing team on scaling the paid campaigns efforts of the company.

• Executing high volume marketing campaigns through Facebook, Google & Instagram Ads platform and drive high ROAS.
• Optimizing various paid media channels to deliver the best ROI while ensuring targets are met.
• Ensure process improvements pro-actively and improve operational efficiency.
• Periodic reporting to management on the performance of campaigns
• Evaluating differential acquisition strategy across channels.
• Constant evaluation of new and existing acquisition channels to drive high-quality new users.
• Own overall acquisition budget with clear accountability of Customer acquisition cost (CAC) and potential LTV of acquired users.
• Develop insight-driven customer on-boarding, loyalty, and win-back strategies and work with appropriate teams to implement strategies.

Skills and Qualifications

• Ecommerce background preferred.
• Experience in the same role (minimum 1-3 years) handling large scale media budgets on Facebook/Google.
• Having a good grasp of English and a thorough understanding of web/app-based
• businesses and knowledge of MS Excel would be a plus.
• Have in-depth knowledge of Facebook Ads platform and be a hands-on marketer having run large scale campaigns including A/B testing ads.
• Strong analytical background and direct experience in digital marketing